The idea of capturing people's emotions during the trial of the new Dyson Airwrap™ fascinated us from the first moment.

To fully involve the audience during the product trial, we designed a seamless experience in which data collected in real time by the AI would be displayed directly on the mirror placed in front of the guest.

The software designed and programmed in house, at the end of the experience would take a photo with the data from the product trial as a giveaway.