Digital Things | All Projects by Samuele Franzini

Founding partner

Founder

Lugano

Samuele Franzini is an interdisciplinary creative and business manager with more than 20 years of experience in the fields of new media, technology, and startups. With a passion for creating innovative digital experiences, services, and products, Samuele has collaborated with top clients such as Netflix, BMW, Vespa, Samsung, Sky Arte, Moleskine, Lucas Film, Nike, 3M, and many more. His work has earned a number of awards, including Cannes Lions, Webby Awards, The One Club, FWA, Epica, Promax, ADCI, and BEA. Samuele is dedicated to creating tailored experiences that generate deep memories and emphatic moments between brands and people.

Personal Portfolio

Luna Nera Interactive Installation

Amidst online harassment, Amigdala and Publicis collaborated on an interactive installation for the launch of "Luna Nera." Shedding light on the ongoing witch-hunt faced by women, the installation used a powerful visual metaphor to inspire viewers to take a stand against this pervasive issue.

Samsung Space Selfie AI Photo App and DOOH Hacking

We've designed an Artificial Intelligence tool able to place people perfectly in every background and manage the publishing on the D-OOO network of screens.

Your Love Energy

Love is a changing emotion. At the Triennale festival an interactive installation has captured the emotions of the participants thanks to Ai and returned them to the public in an impact scenario

Infinity Room Entrance for Disaronno Wears Diesel

Amigdala created a captivating branded experience for the "Disaronno Wears Diesel" launch event. Through an immersive installation with a mirrored corridor and interactive video floor, guests enjoyed a memorable moment while showcasing the personalized Disaronno bottle designed by Diesel. The experience culminated in a professional photoshoot.

Collaborative Photo Web App

We created a photo app for over 20 hostesses to capture memories of Mondadori's celebratory event and automatically create a photo gallery for all guests.

LIMB.0 Artificial intelligence meets humans emotions

LIMB.0 is a series of experiments created by Amigdala that aim to connect people with artificial intelligence able to recognize and interpret human emotions and transform them into light and sound.

Dyson Air Emotions

Gruppo Roncaglia asked us to support them in this project by designing and developing the AirEmotions app with AI integration.

Spot The Narcos

For the launch of the third series of Narcos, we created the technological infrastructure that made possible a real-time manhunt on the streets of Lucca, using Instagram.

GLO Immersive Room

For the launch of GLO in Italy we created an immersive room in which guests were literally connected to the values of the experience of using the product and the Brand

GLO Branded Visual Dj Set

To engage the audience of the GLO launch event we designed and performed a Branded Visual set for GLO featuring Burak Yeter and the opening act

BABY mega phone

To truly immerse passersby in the show's world, we developed a state-of-the-art technological system and created motion graphics to simulate a teenager's phone.

Immersive Installation for Moleskine product launch

For the launch of the Moleskine Ellipse Smart Pen, our partners interpreted the Consciously Creative concept through an interactive installation at MUDEC in Milan during the Fuorisalone 2018.

Casafacile Design Lab

Tour 360° Casa Facile Design Lab.

Sky Motori Immersive scenography

Create a Press and Investor event to communicate in a brand new way all the unique values of SKY motori Platform

Digital Design Days

Digital Soul X DDD 2018

Interactive Digital Experience designed for the Digital Design Days event in Milan.

MEET Interactive Scenography

Sound reactive scenography for the MEET launch event, the first international center dedicated at the digital culture in Italy

Black Mirror Immersive connected location

For the italian launch of the fourth season of Black Mirror, the cult series that talks about new technologies and its impact to the people, Netflix Italia thought a really social and human experiment.

Sorgenia Christmas Tree

A mapping of the Tower of Filarete at the Castello Sforzesco in Milan: for #YourNextChristmas we created the largest digital Christmas tree in Europe.

Sky Q Interactive corridor

The presentation of Sky Q to the press, the biggest revolution in the use of television content in recent years for pay per view, an event to be carried out within the Sky Italia headquarters in Milan

Technology injection at IF! Festival

We were involved in two editions of IF! Italians Festival to create content, take care of the scenography and direction of the last edition.

Projection Dinner Show

An invitation to dinner with tasting of food but also of sounds and moving images offered by Net Insurance to its employees in the evocative space of the Ex Vapor Laundries in Collegno, in the province of Turin.

Sky Arte Festival Projection Mapping

The game as an element of cultural regeneration for our video mapping in Rione Sanità, Naples.

Redbull Culture Clash Clap o meter

Red Bull Culture Clash is an international format, which over the years has become an unmissable event for all music lovers. It is inspired by the Jamaican culture of sound clash, celebrating the sound system and its influence in the world of hip hop, dancehall and dance music. We brought the clap-o-meter.

ArtiGroup Heritage interactive table at Buchmesse 2017

At Buchmesse 2017 in Frankfurt, Ketchum asked us to design a touch table to allow visitors to explore the timeline related to the heritage of Arti Group, The leading Italian group in the printing sector.

Flying shelf products for Vitasnella

From the collaboration between Danone, Young & Rubicam, Kinetic, Grab The Lightness by Vitasnella is born, an activation of shopper marketing aimed at engaging the consumer at the point of sale with an unconventional approach. The pilot project starts in Milan.

Photo Web App for Huawei P10 launch

To celebrate the union between art, music and technology realized thanks to Huawei P10 and P10 Plus we have created a digital activation activity to upload your shot on a platform and then see it as protagonist in the launch event.

Promo Immersive Cube for Sky

We have created an experience to immerse ourselves in the Sky world

Tech injection at Adecco Kickoff

In 2017, Amigdala partners Samuele Franzini and Mattia Bloise enhanced the Adecco Convention in Turin with innovative video direction and production. This case study highlights their successful implementation of a creative VJ set and captivating video content displayed on a 500 sq meter sliced projection screen.

Christmas Projection Mapping Story

Urban Christmas installation for Mercure

Stranger Binge Live Game

On the occasion of the debut of the second season of Stranger Things, Netflix Italia organized a special event for all the fans of the acclaimed TV series: a nine-episode ride to watch the adventures of Hawkins's boys.

SEAT MTV Digital Days 2016

During MTV's two-day music event at the Palace of Venaria, we created a spot to the beat of live music for the launch of the new Seat Ibiza.

We Are Tennis Live Streaming

Video production and live streaming for We Are Tennis Fan Academy final selection with Francesca Schiavone.

Reckitt Benckiser

VR Experience Reckitt Benckiser

A virtual space to discover RB products inserted in their own context of use.

Master of Photography Projection Mapping and live VJ set

A scenography of light projected on the architecture of the Villa Medici in Rome

Air painting for Toyota C-HR Urban Flow

At the unveiling of Toyota's new C-HR compact crossover at Via Tortona 37, our partners created an installation that made the public the protagonist of an interactive artistic experience.

Air touch Wall

NABA asked our partners to design an engaging presentation of their university that would maximize interactions with potential new entrants in an international design context: the Salone del Mobile.

Terranova Smile-o-meter

Together with The Big Now, we created an engagement experience that rewarded people's smiles during the grand opening and the first weeks of the new Terranova store launch.

Tech Injection at The Big now Opening Party

For the opening event of the new office, The Big Now invited us to design 2 media installations

Video sculptures for Franco Battiato happening at Hangar Bicocca

We design a media installation inside the 'Sette Palazzi Celesti' by Anselm Kiefer to celebrate the exclusive concert of Franco Battiato with the Ensemble Symphony Orchestra.

Guarda avanti | Eye Tracking Game

To sensitize Italian high school children on the issue of attention to driving, we have created a game based on an eye-tracking and interactive video system.

Play By Bike on-line / on-site game

We designed Play by Bike for Playlife, an integrated, AdverGame-based contest that lived online on a dedicated website hosted on MTV.it, on Facebook with its dedicated FB App, and in stores with an Interaction Design installation.

Boehringer Ingelheim

3D Projection Mapped Interactive Stage

For the Boheringer Ingelheim convention we designed a 3D projection mapping on the modular scenography to engage and excite the public through a spatialized narrative that goes beyond your dimensions.

Sky Arte B.O.Y.S. live projection painting performance at Design Week

For the furniture fair in 2015 we interpreted the presence of SKY Arte HD in Souvenir de Milan with an installation that allowed the performance of 5 artists in as many live evenings.

Video sculpture and VJ set at Mozart In The Jungle launch event

A video installation to celebrate the launch of the first series of Mozart In The Jungle on Sky Arte HD

Piazza Sempione

Piazza Sempione Interactive Fashion Show

A set of lights and digital settings dynamic and controlled by the movement of the models during the presentation of the Piazza Sempione autumn winter collection.

Projection mapping and VJ Set at Codalunga opening for Sky Arte

For the opening of Nico Vascellari's first personal exhibition in Rome, we create a media installation on the facade of the "Aula Bunker". Inside the location, other video projections completed the scenography for the party and for the video launch

Tech injection at Shit And Die Party during Artissima

An Epic Party for the Maurizio Catellan collective during Artissima, hosted by Sky Arte

Oleificio Zucchi

Oleificio Zucchi Interactive Corridor

Amigdala enhanced connection spaces at Oleificio Zucchi by creating a multimedia corridor. This immersive journey engages guests through interactive experiences and gamified content. Thematic areas, presence sensors, and proximity technologies were incorporated to create a memorable and informative experience.

Connective painting for Red Bull Red Robot

Passions are made of energy, but can they also create it? We tried it with an experiment for Red Bull... Find out what happened.

Projection mapping tour for Intervita

We designed a media installation to reproduce three stories of domestic violence over a woman on public buildings

Tech injection at SKY Arte first Anniversary

SKY Arte first Anniversary

Projection mapping for Williams Martini Racing

We created and prodeced an anamorphic video installation to amplify the Williams Martini Racing brand in the big space of Gae Aulenti Square in Milan during the F1 Weekend

Take a ticket game and share

We designed for Unicredit an interactive game inspired by Angry Birds that could be played live during the Motorshow.

Interactive game and video installation tour for Raccolta 10+

We created an interactive installation (RE-BASKET) to educate people through play to properly differentiate garbage collection.

Deejay Ten Website

We designed, developed and managed the website of the radio Deejay marathon event, which is held every year in Milan, Florence and other capitals of Italy.

Take That 3D Projection Mapping, website, and more...

In 2011 we realized one of the first complex commercial 3D projection mapping in Italy for the world tour of Take That, sponsored by Samsung