The starting point for this project was the Ellipse Smart Pen and the 'Consciously Creative' launch campaign concept.As the new Ellipse Smart Pen was already an innovative technology, it was decided to center it on the experience. Thanks to the Moleskine smart pen, guests' drawings were digitized in real time and uploaded to the cloud.In the next room, video walls with rear projections were created to offer guests total immersion in the Moleskine Ellipse world, complemented by drawings created by passers-by in front of them. Thanks to sensors, the walls were made interactive.Ad-hoc software was created to orchestrate all these elements into a self-contained experience.