Understanding the importance of connecting the two complexes, Amigdala embraced the Agency idea of a multimedia corridor that would serve as a bridge between the historic and modern elements of Oleificio Zucchi. The corridor was strategically designed to communicate the brand's values and create an immersive environment for visitors. Thematic areas were established to represent different aspects of Oleificio Zucchi's operations, allowing guests to engage with the content in a meaningful and interactive way.

To captivate and entertain guests, Amigdala integrated interactive tests, presence sensors, proximity technologies, and Kinect systems throughout the corridor. These technologies enabled a seamless and intuitive user experience, allowing visitors to actively participate in the journey. Gamified elements were incorporated to create a sense of playfulness, making the experience enjoyable and memorable. Guests could interact with the content, answer quizzes, and engage in challenges related to the production and qualities of Zucchi's oils.

The multimedia corridor not only entertained but also informed guests about Oleificio Zucchi's brand values, product offerings, and commitment to quality. Each thematic area provided educational content, engaging visuals, and interactive displays that conveyed the company's expertise and passion for producing seed and olive oils. Visitors were able to learn about the production process, the importance of sustainable practices, and the superior quality of Zucchi's oils through an engaging and immersive narrative.

The transformation of the connection space into a multimedia corridor proved to be a success in creating a lasting impression on guests.

The combination of interactive experiences, gamified content, and informative displays allowed visitors to not only pass through the corridor but to actively engage with the brand and its values.

By providing an immersive and enjoyable experience, Oleificio Zucchi left a lasting impression on visitors, reinforcing its position as a leading Italian company in the industry.

Amigdala's multimedia corridor at Oleificio Zucchi successfully transformed a connection space into an immersive journey that effectively communicated the brand's values and engaged guests. The incorporation of interactive tests, presence sensors, proximity technologies, and gamified content allowed for an entertaining and informative experience. Through the multimedia corridor, Oleificio Zucchi strengthened its brand presence, educated visitors about its products and processes, and left a lasting impression on guests. The project exemplifies the power of immersive design and technology in creating memorable experiences and connecting with audiences.