The story behind

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Play By Bike on-line / on-site game

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We designed Play by Bike for Playlife, an integrated, AdverGame-based contest that lived online on a dedicated website hosted on MTV.it, on Facebook with its dedicated FB App, and in stores with an Interaction Design installation.

Homepage
Choice between On-Line and In-Store
Top 10
Tutorial
Avatar choice and clothes + bike configurator
1st Level
2nd Level
3rd Level
Customized Sharing

BRAND
Playlife
Client
Mai Tai
amigdala Partners involved