The story behind

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Sorgenia Christmas Tree

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A mapping of the Tower of Filarete at the Castello Sforzesco in Milan: for #YourNextChristmas we created the largest digital Christmas tree in Europe.

BRIEF

#YourNextChristmas, the great free concert organized by Sorgenia with the Municipality of Milan in front of Castello Sforzesco, had the objective of involving citizens and tourists to sing the most famous Christmas songs.

BRAND
Sorgenia
Client
Piano B
amigdala Partners involved