Design an engagement experience that allows people to take a selfie on the street, to be able to choose a background, to change the background and manage a OOO billboard placed on the Milan Cathedral

In response to the brief, we designed and created a web app that, thanks to the intervention of Artificial Intelligence able to perfectly delete the background  as the result of a professional retoucher, allowed people to take a memorable selfie in the space. We then designed a second system capable of autonomously managing the publication and rotation of the images on the large screen of Urban Vision positioned on the Milan Cathedral.