This media installation allowed thousands of participants to interact with the brand and the product.

This experience was realized in three steps with three different objectives and several technologies orchestrated by custom software.

1) Lead generation: To start the painting-in-the-air performance, guests registered via a touchscreen.

2) Interaction with the brand and product: Once the registration was complete, the instructions were displayed on the giant LED screen before them. The sound and lights around them connected their emotions with the experience.
By moving their hands in the air like orchestra conductors, the guests could generate streams of particles that lit up the scene and drew luminous flows around the car.

3) Sharing: The work generated by each guest was saved in an online gallery and sent by e-mail for sharing on social media with a specific hashtag.